Luiz Carlos Trabuco Cappi is one of the most successful presidents of Bradesco Bank. He has been working with the company since he was only 17 years old, and through hard work and perseverance, he managed to reach the executive circle, and the board of directors ultimately chose him because of his skills and expertise in managing the company.
He knew everything about Bradesco Bank, because he has been exposed at a very young age on how the banking system works, and the secrets behind the company’s success. He also attended a university while being employed with Bradesco Bank as a clerk, and he enriched his knowledge about the banking industry while at school.
During the years when Luiz Carlos Trabuco Cappi was the president of Bradesco Bank, his primary goal is to transform the company into one of the most competitive in Brazil. The merging of Banco Itau and Unibanco in 2009 resulted in Bradesco Bank falling to the 2nd rank as the best banks in the country. Luiz Carlos Trabuco Cappi has to restore the ranking of Bradesco Bank and retrieve its position as the leading and the largest bank in Brazil. One of the methods he thought would help the financial institution is by partnering with several other banks and increasing the number of assets and investors to counter its rivals.
Luiz Carlos Trabuco Cappi soon had the idea of acquiring HSBC Brazil, so he opened up communication with the latter’s executive circle and shared his proposals. HSBC Brazil liked the proposals from the contract shown by Luiz Carlos Trabuco Cappi, and they agreed to his plan. HSBC Brazil was sold to Bradesco Bank for $5.2 billion, and it has become one of the largest single transactions in the country. With HSBC Brazil on their side, Bradesco Bank noticed that their value increased, and some investors have also set their eyes on the bank. Their share price at the stock market also climbed a little, and Luiz Carlos Trabuco Cappi saw a potential for the company to retain their position because of the good things that are happening.
After the acquisition of HSBC, Bradesco Bank, under the leadership of Luiz Carlos Trabuco Cappi, continued to acquire smaller banks, increasing their value over time. They managed to set up a network of banks across the country whose number of assets counters that of Unibanco and Banco Itau. Luiz Carlos Trabuco Cappi would continue doing this for a couple of years until he reached the age of retirement. He would have to go down from his post starting in 2018 because he reached the mandatory retirement age. Long before he reached the age of retirement, he has also chosen his successor and trained him.
Luiz Carlos Trabuco Cappi will be replaced by Octavio de Lazari Junior starting March 2018. He will still be the head of the board of directors for Bradesco Bank, but eventually, he would also have to go down from that post. He stated that he was delightful knowing that his actions have helped the company succeed.
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